Bite Club
Visual Identity, Packaging
WORK IN PROGRESS
I am currently working on a rebrand, packaging system, and rollout campaign for an alternative mustard sauce. The project is still in progress as I collaborate with the client to refine the brand direction and finalize details.
Below are some of my initial concepts and packaging mockups that showcase my current direction.
I would be happy to walk through my workflow, design decisions, and the evolution of the project in an interview setting.
I found my main inspiration in American traditional tattoos. Mustard is a condiment that makes you think of traditionally American things like hotdogs at baseball game, but this mustard has quite a bit more zing that your average one.
My sketches were a further exploration of the tattoo concept. I decided on a tiger for the label as I thought the tawny colors of a tigers coat called back to the similar color of the orange-brown product, but now have decided to pursue a more vibrant pallete as seen above.
