Bridge Park Tiki Crawl

Marketing Campaign, Illustration

My internship at Crawford Hoying, a real estate and development firm in Columbus, Ohio, gave me the opportunity to collaborate with the marketing team on a variety of collateral for different events, brands, and properties. The Tiki Crawl is an annual event hosted by Crawford Hoying to bring patrons to businesses occupying its restaurant and retail spaces.

My design solution for the Tiki Crawl focused on creating a visual system that stood out from other similarly themed events while remaining recognizable as a tropical getaway. Anticipating the need for a variety of campaign assets, I chose to use an octopus mascot’s tentacles as the central visual motif.