Jackie O’s Beer Can
Packaging and Merchandise
Ohio University’s 2026 Music Industry Summit partnered with local brewery Jackie O’s to release a promotional beer can for the event. I captured the spirit of Athens, Ohio, through iconic local symbols, including brick roads and deer, while incorporating illustrations of musical instruments and other music-related elements to promote the event to both locals and students.
As well as the promotional beer can, I took the same design and applied it to the Summit’s official merchandise.
My illustration process started with a rough sketch that explored how I could explore the space of a small can label with a dynamic, expressive design with clarity.
Inspiration
I explored other ideas for merch as well, using typography inspired by the 60s counter culture movement. This time period was a pivotal time for music as well as culture in Athens, Ohio.
